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Structured data in modern SEO

December 13, 2024

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min read

Ever notice how some websites show up in Google with star ratings, prices or even recipe steps while others just display basic text? That's structured data, a special code that tells search engines exactly what your content means.

How to use user-generated content for SEO

December 11, 2024

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min read

When browsing social media, one thing stands out: people trust other people first. From product reviews to travel recommendations, we consistently turn to authentic experiences over brand messaging. And Google's catching up to this behaviour.

How often should you blog? Best practices for consistent growth

December 10, 2024

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min read

Growing your blog takes a steady effort, but can posting too much or too little impact your results? We’re here to answer that very question, so think of us as content strategists that have managed dozens of company blogs.

ChatGPT Search Engine: Can AI Replace Traditional Search?

December 9, 2024

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min read

The search landscape is changing with the arrival of ChatGPT Search. OpenAI's new tool combines traditional web search with AI-powered conversation and has plans to streamline how we find information online.

Why user experience (UX) is the future of SEO

December 3, 2024

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min read

User experience (UX) and search engine optimisation (SEO) have become inseparable in marketing. As search engines become smarter at evaluating how users interact with websites, the traditional approach of focusing solely on keywords and technical optimisation no longer holds as much weight.

How to write website content that engages and converts

November 29, 2024

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min read

Your website needs to turn visitors into customers. But most people spend less than a minute deciding if they'll stick around to read what you've written. Great website content grabs attention fast and guides readers toward taking action.

Claude vs ChatGPT: What's the difference?

November 20, 2024

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min read

Once, it was all about ChatGPT – the shining star of AI, the name on everyone’s lips. But then along came Claude, turning heads with its charm, style, and a name that oozes French sophistication.

How to write a meta description: Drive traffic and improve SEO

November 19, 2024

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min read

Meta descriptions can make your search rankings improve significantly. Or sink like a stone. When someone searches on Google, this tiny snippet helps them decide whether to click your link or scroll past it.

How does AI detection work?

November 17, 2024

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min read

AI detectors promise to catch computer-generated writing with near-perfect accuracy, but their claims deserve scepticism. While these tools spot certain patterns and markers in text, their reliability remains questionable.

Misspelled or Misspelt: Which is correct?

November 16, 2024

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min read

Confusion over "misspelled" versus "misspelt" crops up regularly in just about everything from writing discussions to style guides and editorial meetings. The double-l ending feels natural to American writers, while British publications often use both forms interchangeably.

The most commonly misspelt words in the English language

November 15, 2024

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min read

People love pointing out spelling mistakes online. We used to be those people, that was until we realised how easy it is to get common words wrong—especially if English isn’t your first language or, you know, you don’t immerse yourself in literature each and every day.

Creating tone of voice guidelines for consistent branding

November 14, 2024

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min read

Your brand's tone shapes how customers see you. But keeping that voice steady across emails, social posts and website copy is tricky, especially if you work with multiple writers. Just like your logo and colours stay consistent, your words need to match too.

AI vs human writing: Know the differences

November 13, 2024

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min read

There is nothing quite like the ability of the written word to connect. Engaging copy captures attention and stirs emotions, drawing readers in and keeping them hooked. From a business perspective, words that resonate can drive revenue and inspire real action.

How to Create a Content Brief That Drives Results

November 12, 2024

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min read

Creating content briefs used to drive us crazy. After writing hundreds of them for everyone from the marketing team to clients, we’ve learned what works and what doesn’t quite land. Good briefs don't just guide writers. Oh no, they spark creativity and get results

How to use AI for SEO on-page optimisation

November 5, 2024

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min read

When it comes to AI, we’re huge proponents of using it to enhance human output rather than replace us living, breathing mechanisms directly. One area where this holds plenty of weight is using AI for SEO on-page optimisation.

Mould vs. Mold: Understanding the difference

November 1, 2024

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min read

"Mould" and "mold" follow the same pattern as many other British-American spelling variations. Both spellings name that lovely (🤮) same fuzzy growth on your walls and food, but which version you choose depends largely on where you're writing.

Break or brake: Know the difference

October 31, 2024

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min read

The English language is full of words that seem simple but pack a punch of versatility—and "break" is one of them. Whether you're pausing for a quick coffee, causing a disruption, or accidentally damaging something, "break" finds its way into countless conversations and contexts.

Repurposing content: Boost your marketing strategy with existing assets

October 30, 2024

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min read

Most marketing teams are sitting on a goldmine of content they've already created and don’t even know it. That interesting blog post you wrote six months ago, the cool video with all the graphics, the webinar that attracted a bunch of listeners—these are all ripe for content repurposing.

Practise vs practice: Mastering the difference in UK English

October 27, 2024

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min read

In the world of British English, understanding the difference between "practice" and "practise" can be a subtle yet essential skill for enhancing your writing. Whether you're talking about honing a craft or discussing professional business or service, using the correct form of the word can make all the difference.

Local SEO tips for small businesses

October 26, 2024

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min read

Google's data highlights that 97% of users search for local businesses, showing just how important local SEO has become. Small businesses that optimise their local presence see meaningful results, and it’s all thanks to keeping it local.

Lose vs Loose: Why spelling matters

October 25, 2024

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min read

Ever wondered about the difference between "lose" and "loose"? You're not alone. These two words may sound alike, but they have very different meanings.

Long-tail vs short-tail Keywords: Which is best for your SEO strategy?

October 24, 2024

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min read

Keywords shape every SEO campaign, but choosing between long tail and short tail keywords often leaves many marketers wondering which type they should go after.

Complement vs compliment: Spot the difference

October 23, 2024

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min read

If you've ever mixed up the words "complement" and "compliment" in your writing, don't worry - you won't be the first or the last person to make this mistake! It's a common confusion that many people encounter, so never fear - you're in good company!

How can I write a blog? A step-by-step guide for beginners

October 22, 2024

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min read

This step-by-step guide on how to write a blog is explicitly designed to simplify the process for you. From selecting the right blogging platform to crafting engaging posts that keep your audience hooked, we’ll walk you through every detail.

Colon vs Semicolon: When and how to use each correctly

October 9, 2024

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min read

Punctuation can make or break your writing. It's the difference between "Let's eat, Grandma!" and "Let's eat Grandma!" While most people have a handle on periods and commas, colons and semicolons often trip them up.

Leveraging AI for faster, smarter report writing

October 7, 2024

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min read

Love it or hate it, report writing is a fact of life for many professionals. But what if you could cut the time it takes and boost the quality of your reports? This is where AI might just come in handy, as it can turn report writing from a dreaded chore into a streamlined process.

When to start a new paragraph: A guide to organised writing

October 2, 2024

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min read

Ever stared at a wall of text and felt your eyes glaze over? We've all been there. Breaking up your writing into paragraphs isn't just about looks, you know. It helps your readers digest information easily.

Then vs than: Understanding the key differences

October 1, 2024

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min read

Mastering the difference between "then" and "than" is a simple but essential skill that can elevate your writing. Although these two words sound alike, they have very different meanings. So, understanding when to use the correct one is key to improving your writing and avoiding embarrassing errors.

How to write a brief: Best practices & easy steps

September 30, 2024

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min read

Crafting a solid brief is not just a task; it's a pivotal step that ensures your team stays aligned and on target. The importance of this document can't be overstated. But writing a brief can sometimes feel overwhelming—what should you include, and how do you keep it concise yet comprehensive?

Principal vs principle: Avoiding common mistakes

September 27, 2024

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min read

Even some of the most seasoned writing pros confuse "principal" and "principle". Indeed, mix-ups between the two happen all the time. And it’s easy to see why, as these words sound alike but actually mean very different things.

What does 'blog' stand for? Understanding the origins and evolution of blogging

September 23, 2024

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min read

From its modest roots as a tool for web page logging, blogging has blossomed into a powerful platform. Fast forward to today, and blogging empowers anyone with an internet connection to share their voice, foster a community, and drive business success.

Punctuation tips: When to use a comma

September 19, 2024

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min read

Commas are tricky little marks. They're small, but they pack a big punch when it comes to making your writing clear and professional. It’s easy to confuse yourself with when to use a comma and when not to use one.

How to succeed as a freelance copywriter: Tips and strategies

September 13, 2024

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min read

Starting out as a freelance copywriter can feel overwhelming. When you first take the plunge, it’ll probably feel like you have no idea where to find clients or how to price your work. But over time, you’ll learn some key methods that will help you build a thriving copywriting business.

Common words only used by AI

September 7, 2024

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min read

Ever notice how some writing just sounds a little off? Like it's trying too hard to be smart or formal? Chances are, you've stumbled upon AI-generated text. As people who spend way too much time reading online content, we’ve spotted some dead giveaways that scream "robot writer!"

Emojis in writing: Enhancing or undermining your message?

September 2, 2024

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min read

These days, emojis are much more than just playful symbols—they're a key part of how we communicate. From business emails to social media posts, these tiny icons help convey emotions, tone, and personality in ways that words alone often can’t.

When Bob Dylan wrote, “The times, they are a-changin’,” he wasn’t talking about SEO. But he could have been if Google was around back in the Sixties. That’s because there always seems to be something new in SEO, and keeping up is a bit like trying to hit a moving target.

How to create an SEO content strategy

August 22, 2024

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min read

Do you need to skyrocket your search engine rankings to attract organic traffic? If so, you're in the right place. This guide on SEO content strategy will help you audit, organise, create, and optimise your content for better search engine visibility.

Content Writing Tips: A Guide to SEO Writing

August 19, 2024

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min read

SEO (that’s search engine optimisation, just in case you didn't know), has evolved far beyond ticking technical boxes. Search engines like Google play a crucial role in SEO writing, which only furthers the need for specific words and content structuring for better ranking.

AI SEO content writing - the dos and don'ts!

August 16, 2024

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min read

Artificial intelligence is revolutionising how we craft and optimise content for search engines. It empowers you to discover the right keywords, maintain your brand’s unique voice, accelerate the content production process, and much more

What is content creation?

August 14, 2024

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min read

Content is king. You’ve likely heard that cliche uttered by marketers ad nauseam. But have you stopped to really consider what “content creation” actually entails? It’s more than just writing blog posts or filming videos.

The power of content for SEO: How valuable content attracts traffic

August 13, 2024

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min read

If you're unsure how to produce valuable content that resonates with your target demographic, never fear— you're in the right place. Stick with us as we explain how to elevate your online presence through compelling, SEO-optimised content.

Guide to the best SEO tools for content writing

August 12, 2024

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min read

SEO content writing - the key lies not only in how well you resonate with your target audience but also in how you tailor your words to engage search engine algorithms.It sounds like a lot to balance, right?

The ultimate guide to link building in 2024

August 11, 2024

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min read

Building a strong backlink profile is, without a doubt, one of the most important factors for achieving long-term SEO and SGE success. Quality inbound links from authoritative, relevant websites are fundamental for boosting your visibility and authority in organic search.

Pros and cons of using AI content detection

August 10, 2024

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min read

AI language models are opening up new opportunities for content creation and automation. But they also represent a clear risk when it comes to potential misinformation, plagiarism and deceptive content flooding the web. Or, you know, just really bland content in some cases.

The AI Ethics in Content Creation

August 9, 2024

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min read

As artificial intelligence tools for content creation grow increasingly sophisticated, navigating the ethical implications gets trickier by the day. While breakthrough technologies like advanced language models offer exciting creative capabilities, they also introduce thorny new questions around transparency, accuracy, bias and the fundamental impacts on human creativity itself.

Building backlinks through content marketing

August 8, 2024

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min read

Attracting premium backlinks is an art form few have mastered. Sure, there are sketchy tactics for gaming the system—paid link schemes, leverage networks, you name it. But those shortcuts are ultimately dead-ends.

Keyword value - everything you need to know!

August 7, 2024

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min read

Ever feel like you’re shouting into the void when it comes to SEO? You’re not alone. When it comes to digital marketing and search marketing, understanding keyword value can be the difference between getting lost in the noise and making your mark.

Guest blogging for SEO: Getting high-quality backlinks

August 6, 2024

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min read

Ever feel like your website’s stuck in the shadows of search results? The content is great, but it’s just not getting any eyes on it—at least, not as quickly as you’d like. Sure, SEO is a long game, and results don’t typically happen overnight.

Understanding article writing formats

August 5, 2024

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min read

Are you struggling with structuring your article? Mastering the correct article format is crucial for capturing your reader's attention and conveying your message clearly.To learn how to do precisely that, continue reading.

On-Page SEO Optimisation: A Checklist for Improved Rankings

August 4, 2024

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min read

On-page SEO is a staple for marketers and business owners looking to boost brand visibility and drive website traffic from popular search engines. Sounds good, right? So, if you're pondering the question, 'What is on-page optimisation in SEO?' You're in for a treat.

Does Google Penalise AI Content? Insights You Need to Know

August 3, 2024

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min read

Does Google penalise AI content? In short, no. Google evaluates content based on quality and relevance, whether it’s AI-generated or human-written.Want to learn more? Stick with us as we explain Google’s stance on AI content.

Top 14 best AI content detectors in 2024

August 2, 2024

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min read

With the rise of AI-generated content, ensuring content authenticity is crucial. The solution? Using the best AI content detector on the market. AI detection tools are crucial across various industries, including academia, business, cybersecurity, media, and more.

How long should a blog post be in 2024?

August 1, 2024

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min read

Ever found yourself confused over the length of a blog post, debating how long it should be? 500 words? 1,500 words? 2,000? More?! We've all been there. Cracking the ideal blog length code is more an art than science.

How Search Generative Experience (SGE) is changing SEO

July 26, 2024

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min read

Google’s Search Generative Experience (SGE) is shaking up the Google search landscape. As a company that has spent way too much time obsessing over keywords, we’re ready to admit that SGE is both exciting and terrifying.

How to do keyword research - find the right words to target

June 4, 2024

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min read

Keyword research is the foundational starting point for any successful SEO strategy. Without understanding the specific words and phrases your target audience uses when searching online, even the most herculean optimisation efforts will inevitably miss the mark.

Bypass AI detection: Why it's important to humanise AI content

June 3, 2024

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min read

AI is everywhere. That podcast you listened to? There’s a chance that AI generated the summary. Those snappy product descriptions for your latest online purchase? They could be straight from the AI content creation machine. You may have even been served a few AI-authored blog posts or social posts in your latest scroll.

A guide for writers: Internal links for SEO

April 26, 2024

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min read

In the ever-evolving world of online content creation, mastering the art of internal linking is a crucial skill that can significantly enhance your SEO efforts.

What to expect when working with a content writing agency

January 9, 2024

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min read

A content writing agency can help your business save time and money while producing compelling content that resonates with your target audience.

5 reasons why you might choose to work with a content agency

December 15, 2023

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min read

In today's digital age, it's important to have an online presence, but creating and developing content can be an overwhelming task, especially if writing is not your strong point.

How long should a blog post be in 2023?

December 14, 2023

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min read

As a small business or entry-level marketer, you're always looking for ways to improve your website's ranking and brand positioning. One of the questions you might be asking yourself is, "How long should a blog post be?"

Essential Skills to Look for in a Content Writing Service Like Conturae

December 7, 2023

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min read

Conturae leverages cutting-edge AI for streamlined, efficient content delivery without compromising quality or cost.

Maximise Your Content Writing Service: Tips and Tricks to Get the Most Out of Conturae

December 1, 2023

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min read

Are you looking for ways to get more value out of your content writing service and ensure that it meets the communication goals of your business? You’re not alone! Many creative agencies and small businesses are always on the lookout for ways to maximise the impact of their written content marketing.

The role of a content writing company in business growth

November 30, 2023

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min read

Effective content marketing is essential for business success. Leveraging a content writing agency drives growth through audience engagement, brand visibility, and lead generation.

How powerful copywriting can improve conversion rates

November 30, 2023

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min read

In the ever-competitive digital marketplace, standing out from the crowd is more crucial than ever. This is where the power of persuasive, SEO-friendly, target-audience-aligned copywriting comes into play.

Understanding the role of copywriting in branding

November 30, 2023

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min read

Have you ever wondered how a brand can speak to you through its marketing materials? How about why some brands are more memorable than others? The answer is quality copywriting.

5 ways a content writing agency can help with your blog strategy

November 25, 2023

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min read

In today’s digital landscape, blogging is more critical than ever before. However, creating good quality content that attracts an audience, builds engagement and fosters an emotional connection, can be very challenging.

Content writing vs copywriting: what's the difference?

November 23, 2023

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min read

Understanding content writing vs. copywriting is vital in today's digital realm. Our guide clarifies their disparities, roles, and essential skills for success in both domains.

Understanding SEO content writing services

November 23, 2023

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min read

Search Engine Optimisation (SEO) is one such technique that helps businesses rank better in search engine results and increase their online visibility.

The Importance of copywriting in marketing

November 16, 2023

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min read

Copywriting - an art form that can make or break a marketing campaign. But why is it so crucial in today’s ever-evolving digital landscape?

What is content writing, and what are the different content services available at Conturae?

September 28, 2023

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min read

Content writing is essential in digital marketing, from crafting engaging blog posts to drafting helpful guides.

Common content mistakes - getting SEO wrong

September 12, 2023

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min read

Modern SEO focuses on providing valuable, relevant content to users and it's important to conduct thorough keyword research and incorporate keywords naturally into high-quality, user-friendly content that meets the needs and interests of your target

The benefits of using content writing services (like Conturae) for your business

August 22, 2023

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min read

With the ever-growing digital landscape, businesses need to stand out with high-quality content that captures their audience’s attention. From web content writing to helpful blog articles, guides and SEO-focused content, professional content writing

600 million blogs globally - how many have you published?

July 26, 2023

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min read

Blogging offers your business the chance to connect with its audience and customers whilst also showcasing its niche and expertise.

Tech startup ‘Conturae’ delivers an inspired AI-assisted content platform that champions creative talent

June 7, 2023

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min read

UK-based tech startup Conturae, founded by Dan Debnam alongside co-founder Jen Timothy, has launched a cutting-edge, AI-assisted content creation platform poised to revolutionise the world of online writing.

The importance of high-quality blog writing for small businesses

May 13, 2023

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min read

A high-quality blog can help your business establish a brand voice, create credibility in your field, and engage your target audience.

Content Writing Mistakes to Avoid: Tips from the Pros

May 6, 2023

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min read

Content is king – whether that is enticing social media posts, entertaining blogs, or heart-warming sales materials. If your online presence doesn’t look sharp and professional, your reputation will suffer.

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