User experience (UX) and search engine optimisation (SEO) have become inseparable in marketing. As search engines become smarter at evaluating how users interact with websites, the traditional approach of focusing solely on keywords and technical optimisation no longer holds as much weight.

In December 2022, Google updated its search quality guidelines to include E-E-A-T - Experience, Expertise, Authoritativeness, and Trust. While these factors have long shaped search rankings, Google now puts extra weight on real-world experience.

Meta titles are the text you see in search results and browser tabs. They might seem like a small detail, but they're one of the best ways for getting your pages noticed in Google.

Smart speakers are changing how people search online, with more users asking questions out loud instead of typing them. It’s a shift that’s seen businesses head back to the drawing board and think of new ways to make their content appear in voice search results.

Search Engine Optimisation (SEO) is one such technique that helps businesses rank better in search engine results and increase their online visibility.

Building a strong backlink profile is, without a doubt, one of the most important factors for achieving long-term SEO and SGE success. Quality inbound links from authoritative, relevant websites are fundamental for boosting your visibility and authority in organic search.

If you're unsure how to produce valuable content that resonates with your target demographic, never fear— you're in the right place. Stick with us as we explain how to elevate your online presence through compelling, SEO-optimised content.

Ever notice how some websites show up in Google with star ratings, prices or even recipe steps while others just display basic text? That's structured data, a special code that tells search engines exactly what your content means.

When Bob Dylan wrote, “The times, they are a-changin’,” he wasn’t talking about SEO. But he could have been if Google was around back in the Sixties. That’s because there always seems to be something new in SEO, and keeping up is a bit like trying to hit a moving target.

On-page SEO is a staple for marketers and business owners looking to boost brand visibility and drive website traffic from popular search engines. Sounds good, right? So, if you're pondering the question, 'What is on-page optimisation in SEO?' You're in for a treat.

Keywords shape every SEO campaign, but choosing between long tail and short tail keywords often leaves many marketers wondering which type they should go after.

Google's data highlights that 97% of users search for local businesses, showing just how important local SEO has become. Small businesses that optimise their local presence see meaningful results, and it’s all thanks to keeping it local.

Keyword research is the foundational starting point for any successful SEO strategy. Without understanding the specific words and phrases your target audience uses when searching online, even the most herculean optimisation efforts will inevitably miss the mark.

Ever feel like you’re shouting into the void when it comes to SEO? You’re not alone. When it comes to digital marketing and search marketing, understanding keyword value can be the difference between getting lost in the noise and making your mark.

Meta descriptions can make your search rankings improve significantly. Or sink like a stone. When someone searches on Google, this tiny snippet helps them decide whether to click your link or scroll past it.

When browsing social media, one thing stands out: people trust other people first. From product reviews to travel recommendations, we consistently turn to authentic experiences over brand messaging. And Google's catching up to this behaviour.

Do you need to skyrocket your search engine rankings to attract organic traffic? If so, you're in the right place. This guide on SEO content strategy will help you audit, organise, create, and optimise your content for better search engine visibility.

When it comes to AI, we’re huge proponents of using it to enhance human output rather than replace us living, breathing mechanisms directly. One area where this holds plenty of weight is using AI for SEO on-page optimisation.

Google’s Search Generative Experience (SGE) is shaking up the Google search landscape. As a company that has spent way too much time obsessing over keywords, we’re ready to admit that SGE is both exciting and terrifying.

SEO content writing - the key lies not only in how well you resonate with your target audience but also in how you tailor your words to engage search engine algorithms.It sounds like a lot to balance, right?

SEO (that’s search engine optimisation, just in case you didn't know), has evolved far beyond ticking technical boxes. Search engines like Google play a crucial role in SEO writing, which only furthers the need for specific words and content structuring for better ranking.

Modern SEO focuses on providing valuable, relevant content to users and it's important to conduct thorough keyword research and incorporate keywords naturally into high-quality, user-friendly content that meets the needs and interests of your target

Attracting premium backlinks is an art form few have mastered. Sure, there are sketchy tactics for gaming the system—paid link schemes, leverage networks, you name it. But those shortcuts are ultimately dead-ends.

In the ever-evolving world of online content creation, mastering the art of internal linking is a crucial skill that can significantly enhance your SEO efforts.

Artificial intelligence is revolutionising how we craft and optimise content for search engines. It empowers you to discover the right keywords, maintain your brand’s unique voice, accelerate the content production process, and much more