With AI, you can confidently enhance and streamline your SEO content writing.
So, to help you make the most of AI technology, we're listing our top five do's and don'ts for using AI to enrich your SEO content writing.
There's lots to sink our teeth into, so let's get started - first up, the 'Do's':
1. Do use advanced AI to fuel keyword research and SEO efforts
Keywords are the lifeblood of SEO content creation. So, you'll be pleased to hear there are plenty of AI writing tools with algorithms that can analyse search engine data and user behaviour. Then, armed with this information, the AI can pinpoint keywords that align with the search intentions of your target audience.
Such data can include search volume, competition level, trends, etc., which can help shape your SEO strategies.
The result? AI-generated content will likely rank well on Google when optimised with the right keywords.
Surfer AI’s Content Editor is one such tool. You just provide the platform with a brief, and within minutes, Surfer generates a blog post containing both secondary and related keywords.
Similar AI writing tools can also assess your existing content for SEO, including its meta descriptions, image alt text, meta tags, etc., and suggest improvements for heightening your content's relevance, readability, and overall SEO quality.
The bottom line: With the help of the right AI tools, content managers can quickly write articles that are likelier to perform well in search results, increase organic traffic, and boost engagement metrics.
2. Do use artificial intelligence to fuel higher-quality content creation
Based on your instructions, AI should create content that's original, grammatically correct, and contextually relevant.
Following your input, the tool should fabricate text mirroring human writing. It achieves this using advanced natural language processing algorithms, ensuring high-quality content and engaging outputs.
3. Do use artificial intelligence to produce different kinds of written content
The beauty of AI lies in the versatility of the tools available.
In other words, AI can produce all kinds of different content formats - blog posts, social media posts, product descriptions, etc., helping to overcome challenges like writer’s block.
For example, Jasper AI excels at creating content like listicles and short-form content snippets. In contrast, Copy AI offers over 90 templates for various content needs, which goes a long way in streamlining the content creation process.
4. Do use artificial intelligence to streamline content creation processes
The efficiency of AI in content generation is unmatched. From drafting blog outlines to refining the final text, these tools expedite the content creation process, ensuring swift, high-quality content.
This automation frees content creators to focus more on strategy and creativity, enhancing the overall quality of the content generated.
5. Do use AI to scale your content production
As previously mentioned, AI writing tools often facilitate the speedy creation of SEO-friendly content, which is crucial for supporting large-scale content production.
As we've already hinted at, AI tools can complete the following tasks at scale, which is a game-changer if you're pumping out vast streams of content:
- Improved keyword optimisation
- Enhancing content readability
- Grammar checking
- Generating content ideas
- Auto-writing content
...to name a few.
By streamlining the above tasks, content marketers are better positioned to increase search engine visibility without expanding their team. Needless to say, this is a huge money-saver!
Not only that, but they can also access AI-powered analytics to get a better understanding of their audience's response to their content. Then, based on that data, they can successfully tailor future articles to better meet the needs of their target demographic.
Don'ts
That brings us to the end of our 'Do's' when utilising AI writing tools; let's now turn our attention to the don'ts:
1. Don't forget to use AI's multilingual support to boost your global reach
Many AI writing tools have multilingual capabilities, enabling you to create content in various languages and optimise your text for global search engines.
These tools maintain keyword relevance and SEO techniques across the translated versions of your content, ensuring that your multilingual content is also SEO-friendly.
This automated translation and localisation simplifies how you adapt content to suit different regional dialects and cultural nuances, increasing the likelihood of engaging customers aboard.
It goes without saying that this makes it much easier to tap into new markets and increase your international presence.
2. Don't neglect your analytics
Tools like Google Analytics and Search Console generate invaluable insights into user interaction with AI-generated content, including detailed engagement metrics and conversion tracking. These allow you to understand how well AI-generated content performs in terms of traffic and engagement.
This continual monitoring and optimisation based on performance metrics is crucial for refining your SEO strategy.
3. Don't solely rely on AI technologies
Although AI has many benefits, the human touch is irreplaceable. As we've seen, AI is incredible for analysing vast amounts of data, identifying trends, and generating content suggestions based on its research.
However, over-reliance on AI can lead to a lack of originality and a disconnect from the audience. Human editors are critical in guaranteeing AI-generated content is nuanced, creatively engaging, and strikes a tone that will resonate with readers.
That's why human writers should meticulously edit and proofread AI content to ensure it maintains the brand’s voice. This human oversight ensures that content not only caters to trends but also maintains cultural sensitivity and emotional impact.
At this point, it's also worth emphasising that AI writing tools need clear human instructions to generate content that aligns with a company’s specific brand voice. Without these instructions, AI may produce technically correct content but lacks the unique tone and writing style that makes your brand stand out.
Striking a balance between AI efficiency and human creativity is crucial to ensuring you produce the highest quality content.
The digital writing assistant Grammarly is an excellent example of an AI tool that pairs AI with human oversight. Grammarly uses advanced natural language processing and machine learning models to analyse text to suggest improvements in grammar, spelling, clarity, and style. This helps writers quickly identify and correct errors that might otherwise slip through.
However, while Grammarly offers AI-generated suggestions, the user retains complete control over which changes to accept or reject. This human oversight ensures the final content maintains the writer's voice and intent rather than being entirely AI-generated...best of all, there's a free plan available!
4. Don't forget that AI adapts to search engine algorithm updates
Businesses leveraging AI today will likely be better prepared to embrace future shifts in search engine algorithms that will impact SEO best practices.
For example, there are AI SEO tools that can:
- Rapidly adjust to search engine algorithm changes.
- Analyse webpage performance and content quality and provide optimisation recommendations
- Analyse ranking changes
- Uncover patterns and correlations that reveal which of your SEO strategies are impacted by search engine updates.
- Anticipate upcoming SEO trends, which are critical in content strategy adaptation.
With the help of this kind of AI tool, you can adapt your content marketing strategies to align with evolving search paradigms, ensuring continued visibility and relevance.
5. Don't forget to seamlessly integrate your AI writer into your workflow
Seamlessly integrating AI into your writing workflow begins by identifying which stages of the creative process AI could contribute.
With that in mind, you also need an in-depth understanding of the tool’s capabilities.
It goes without saying that AI tools specialise in different things. Therefore, you need to pinpoint the parts of your content writing process you wish to streamline and marry these tasks with the right tools for the job.
Are you ready to up your SEO content writing game using AI-powered tools?
Throughout this blog post, we've explored just a few ways AI content creation tools can significantly enhance your writing process.
However, before we wrap things up, it's worth mentioning that if AI is utilised correctly, you can also expect a return on investment. This is achieved by expediting content production and reducing the need for extensive writing teams.
In fact, one study reveals that marketers using AI saw a 6.2% increase in sales, a 7% increase in customer satisfaction, and 7.2% lower marketing costs.
This efficiency allows companies to strategically allocate resources more effectively, focusing on strategy and creativity rather than just content production.
To summarise: Harnessing the power of AI in SEO content writing can significantly boost your content marketing efforts. AI tools offer numerous advantages from optimising keywords and creating high-quality content to maintaining brand voice and maximising ROI.
Need a hand using AI in your content creation?
If you need a hand revolutionising your SEO content writing with cutting-edge AI tools, look no further than Conturae.
Conturae's comprehensive platform, backed by a team of SEO experts, offers everything you need to create high-quality, SEO-optimised content that drives traffic and engagement. We manage everything from advanced keyword research to human-written content to strategic keyword placement, so rest assured, you're in good hands!
Don't miss out on the immediate benefits of integrating AI into your content strategy. Reach out to Conturae today and experience how our creative approach to AI SEO content writing can elevate your business.
