Embarking on the journey for high search engine rankings can be daunting, but with the best SEO content writing tools by your side, you're not alone. These tools provide invaluable support, helping you confidently navigate the complex world of SEO.

So, if you're wondering which tools to use, don't worry. This guide introduces plenty of user-friendly platforms to help you transform your writing process - from keyword research to enhanced readability and everything in between; we're covering it all here!

There's lots to discuss, so let's dive in!

Mastering the keyword research process: Tools for discovering target keywords

Are you searching for the ideal target keyword? A trove of keyword research tools awaits, each revealing unique insights into your target audience’s search preferences.

With the help of such tools, you'll uncover relevant, high-performing keywords that increase the likelihood of your web pages appearing higher in Google search results.

With that said, let's take a look at a few of the most popular options:

Google Keyword Planner

Google Keyword Planner is the cornerstone of keyword discovery. This free tool empowers you to discover keyword ideas, longtail keywords and metrics that lay the foundation for your SEO content writing—monthly searches and competition values.

It’s the bedrock upon which many content strategies are built, making it an excellent go-to for content writers looking for reliable keyword research tools on a budget.

SEMrush Keyword Magic Tool

The SEMrush Keyword Magic Tool is a powerful keyword research tool. This platform provides everything you need to conduct fruitful keyword research, from pinpointing keyword search intent to SERP features, keyword clustering, and much more!

All you have to do is enter a word or phrase relevant to your brand, and SEMrush produces a large list of related keywords from its extensive database.

Each keyword shows important data like search volume, keyword difficulty, cost per click, and competitiveness. But, best of all, this tool makes it easy to filter keyword suggestions based on various criteria, such as word count, volume, difficulty, etc., to help you find the most relevant keywords for your content strategy.

Answer the Public

Answer the Public reveals the questions on every searcher’s lips, spinning a visual graph of inquiries that helps clarify your audience's search intent.

This resource allows content creators to quickly find new topics to write about and align their blog posts with their audience's needs.

Optimising for clarity: Grammar and style tools

As you probably already know, Google champions the user experience, and needless to say, publishing error-free content is pivotal in this domain!

This is where grammar and style tools come into their own - not only do they ensure your narrative is free of typos, but often, these tools help you write content with a clarity that chimes with readers and search engines alike.

With that in mind, let's reveal some of our favourite grammar and style tools:

Grammarly

Grammarly is an unwavering ally in the battle for clear communication. This content editor identifies spelling and grammar errors and suggests stylistic improvements while you're writing, allowing you to edit your work in real-time.

Hemingway Editor

The Hemingway Editor is one of the best free content writing tools. It scrutinises your work to highlight sentences burdened with complexity. Armed with this information, you can simplify your text to increase your content's readability.

Boosting your reach: On-page SEO

On-page SEO plugins are a lifeline if you're unfamiliar with SEO best practices. Often, they provide handy checklists for you to follow. Just complete the tasks, and voila, you'll have optimised your web content for maximum search engine exposure.

Yoast SEO

Think of Yoast SEO as the supervisor at your SEO content construction site, providing a checklist to guarantee each element of your content meets the standards.

From readability to meta descriptions, Yoast SEO clarifies precisely what you need to do to optimise your web pages for on-page SEO.

Best of all, there's a free version you can use to hit the ground running!

AI-powered writing assistance

Plenty of ingenious AI writing assistants are available if you need a helping hand to produce content. Not only can these create helpful outlines for your blog posts, but they can also seamlessly incorporate keywords into your text.

Needless to say, this goes a long way toward boosting your visibility in search engine results, ensuring maximum exposure without compromising the flow of your work.

OpenAI ChatGPT

OpenAI’s ChatGPT: The AI writing tool everyone's been talking about - and for a good reason; it's a marvel of modern technology and one of the best free SEO writing tools on the market!

When you provide this AI tool with the correct prompts within seconds, it will create content with the precision of an artisan, subtly embedding target keywords that elevate its relevance without compromising the natural flow of language.

Visual content optimisation tools

The images accompanying your text need to be more than eye-catching; they must also be optimised for search engine algorithms.

So below, we've listed one tool to help you create beautiful visuals (Canva) and another to help you optimise said images (TinyPNG); let's take a look:

Canva

Canva simplifies the design process, making graphic design accessible to everyone. It offers an intuitive drag-and-drop interface to customise thousands of professionally designed templates - so you don't need any specialist knowledge or experience to quickly create beautiful social media posts, logos, visuals for your blog posts, and more.

TinyPNG

Did you know that compressing your website's images can significantly impact your page load time and boost your SEO? To achieve this, tools like TinyPNG are the unseen magic behind condensing images to a sliver of their size without compromising on quality.

Monitoring performance: Analytics and tracking tools

Analytics and tracking tools map the terrain of your content’s performance, providing insights into what's working for you and, more importantly, what isn't. With this information, you can invest your time and effort into crafting content that best resonates with your audience.

Google Search Console

Google Search Console offers a panoramic view of your search performance, spots opportunities for optimisation and enables you to ensure your content is indexed and showcased in the best possible light.

Google Analytics

Google Analytics is a potent, free web analytics service that helps website owners, digital marketers and businesses understand their online audience and website performance.

Most notably, by providing detailed insights on visitor demographics, organic traffic sources, and audience interactions - all of which help users identify trends and opportunities for website optimisation.

Competitor insights: Analysis tools for better SEO content

In the strategic game of SEO, understanding your competitor’s moves can shift the advantage in your direction.

This is where competitor analysis tools are worth their weight in gold. They're the spies and scouts bringing back valuable intelligence to inform your content strategy.

For example, these tools provide insights into your competitor's keywords, backlinks, and overall SEO strategy, allowing you to see how you measure up by comparison and refine your content marketing strategy accordingly.

Let's take a look at a few examples:

BuzzSumo

BuzzSumo is a robust content research and analysis tool that allows users to find the most shared and engaging content across social media and analyse their competitors' content strategies and performance.

Ahrefs

You might like to think of Ahrefs as the silent observer. Its eyes are trained on the web of backlinks that support your competitors’ content. With these insights, you can weave your own web more deftly to position your content to capture the attention it deserves.

Avoiding Duplication: Plagiarism Detection Tools

Your voice's authenticity and content's originality are your banners in the SEO battlefield. So, think of plagiarism detection tools as guards, ensuring these banners fly untainted by the spectre of duplication.

Below, we've listed a couple of our favourites:

Copyscape

This content writing tool is a vigilant soldier, ever-watchful for echoes of your content across the internet. It ensures your work is unique, safeguarding your reputation and the integrity of your writing from the pitfalls of plagiarism.

Quetext

Quetext delves deep into the fabric of your text, scrutinising it with the precision of a master jeweller to ensure the gem of your content is flawless. This offers the peace of mind that comes with the certainty of originality.

The Power of Paraphrasing: Tools to Refine and Repurpose Content

Paraphrasing, the subtle art of reinvention, infuses fresh life into pre-existing content. So it's no wonder that paraphrasing tools work wonders for transforming the familiar into the fresh, ensuring your messaging resonates across different platforms and contexts.

Let's take a look at a couple:

QuillBot

QuillBot's most popular feature allows users to rephrase their text to suit their writing style and tone of voice, such as formal, simple, creative, and more.

You can also instruct QuillBot to expand and shorten your text and to refine its fluency.

All this helps users rewrite and enhance their content while preserving its original meaning.

Spinbot

Aptly named, Spinbot is a master at weaving different variations of your narrative to produce new text while maintaining its core message. This makes it an indispensable ally for those looking to repurpose content across multiple platforms, ensuring diversity in your copy without sacrificing quality.

Social media integration: Tools for cross-platform content optimisation

In the intricate tapestry of digital marketing, every thread—every social media platform—fulfils a crucial role, which is why monitoring your social media presence is imperative.

With that said, below, we've listed a few of our favourite social media management tools:

Hootsuite

Hootsuite is best described as the conductor of the social media orchestra, unifying your platforms into a symphony of synchronised posts and interactions. It’s a tool that streamlines the complex task of managing your brand’s social presence from the convenience of a centralised platform.

Buffer

Likewise, Buffer is another social media scheduling platform worthy of note. Buffer's insights into engagement and hashtag efficacy ensure that your content enjoys maximum engagement and exposure.

Are you ready to start using the best content writing tools?

We hope that after reading this guide, you'll have a better idea of the types of SEO writing software available to you.

As we've seen, many platforms can bolster the content creation process, aiding in everything from keyword research to generating blog post outlines to optimising web content for on-page SEO.

Perhaps pick a few tools to start with and see how you get on—in any case, you won't go too far wrong with any of the platforms listed above!

If navigating the complex world of SEO tools seems daunting, rest assured, you don't have to. At Conturae, we specialise in helping businesses like yours thrive in the digital landscape. Our innovative platform provides everything you need to transform your content strategy, ensuring your message not only reaches but resonates with your target audience.

If that piqued your interest, contact Conturae today to discover how our content creation services can enhance your online presence, drive measurable results, and ultimately boost your business!