From its modest roots as a tool for web page logging, blogging has blossomed into a powerful platform. Fast forward to today, and blogging empowers anyone with an internet connection to share their voice, foster a community, and drive business success.

Ever found yourself confused over the length of a blog post, debating how long it should be? 500 words? 1,500 words? 2,000? More?! We've all been there. Cracking the ideal blog length code is more an art than science.

Growing your blog takes a steady effort, but can posting too much or too little impact your results? We’re here to answer that very question, so think of us as content strategists that have managed dozens of company blogs.

As a small business or entry-level marketer, you're always looking for ways to improve your website's ranking and brand positioning. One of the questions you might be asking yourself is, "How long should a blog post be?"

This step-by-step guide on how to write a blog is explicitly designed to simplify the process for you. From selecting the right blogging platform to crafting engaging posts that keep your audience hooked, we’ll walk you through every detail.

Ever feel like your website’s stuck in the shadows of search results? The content is great, but it’s just not getting any eyes on it—at least, not as quickly as you’d like. Sure, SEO is a long game, and results don’t typically happen overnight.

In today’s digital landscape, blogging is more critical than ever before. However, creating good quality content that attracts an audience, builds engagement and fosters an emotional connection, can be very challenging.

Blogging offers your business the chance to connect with its audience and customers whilst also showcasing its niche and expertise.