*Updated for ChatGPT 4o, Claude 3.5 Sonnet and Llama 3.1
Here, we look into the word choices AI really likes and better understand the phrases that make your BS detector go off. Once you know what to look for, you'll never unsee it.
By now, you probably know all about the likes of ChatGPT and similar platforms. These are large language models, and they’re trained on massive amounts of text data. They learn patterns in language, allowing them to predict likely word sequences.
When you input a prompt, the model doesn't truly understand it. Instead, it generates a response based on statistical probabilities of what words typically follow in similar contexts.
This process can produce human-like text, but it has limitations. LLMs often use overly formal language, struggle with context and can state incorrect information with total confidence even though what it’s telling you couldn’t be further from the truth.
Signs of AI-generated text include:
Some AI writing can be very good, especially when you know how to prompt the specific platform. But when left unchecked, AI can leave a lot to be desired. It sounds overly robotic (because it is), and the content it creates is often bland and uninspiring.
Whether it’s ChatGPT, Google Gemini or Meta’s Llama, AI loves to flex its linguistic muscles. It’s probably overcompensating for the fact it isn’t actually a human. If you ever see an overuse of these words in an article, there’s a good chance it’s AI at work.
AI has commitment issues. It hedges its bets with vague language:
AI loves to connect ideas, even when it's awkward. Watch out for:
AI hasn't quite mastered casual speak. It defaults to stuffy language:
AI loves to break things down, even when it's not necessary:
AI hasn't mastered the art of subtlety. It loves to hammer points home:
AI tries to position itself as an authority, often unconvincingly:
AI struggles with natural-sounding expressions:
AI hasn't mastered the art of a natural ending:
As well as having its own style of writing, AI does like to overuse single words. If you’ve ever seen a million “ensures” in an article, we reckon AI was at work.
Oh, and “treasure trove”. It really loves using treasure trove for some reason.
Recognising AI-generated text isn't just about playing "spot the robot." As AI writing tools become more prevalent, it's important to understand their limitations. While AI can be a helpful brainstorming tool or writing assistant, blindly relying on it can lead to stiff, unnatural prose that fails to connect with readers.
For writers and content creators, being aware of these AI tendencies can help you avoid falling into similar traps. It's a reminder to keep your writing grounded, conversational and authentically human.
For readers, recognising AI-generated content can help you critically evaluate the information you're consuming. Is it providing genuine insights, or just regurgitating information in a fancy package?
Not always. Many of these words and phrases appear in human writing too. What makes AI content stand out is the frequency and context of their use. AI tends to overuse these terms, often in situations where they feel unnatural or unnecessary.
Factors that suggest AI authorship include:
Human writers might use these words occasionally, but they'll typically vary their language more and provide unique insights based on personal experience.
We aren’t here to bash AI, contrary to what you’ve read so far. It's an incredible tool with tons of potential, and we incorporate AI into the work here at Conturae, from strategy to understanding brands and much more. But right now, it's like a really smart toddler trying to sound like a college professor when it comes to relying on it for full-blown writing. It has the vocabulary, but not the nuance or real-world experience to use it naturally.
As AI language models improve, some of these telltale signs might become less obvious. But we’d argue that the goal shouldn't be for AI to perfectly mimic human writing. Instead, we should aim for a future where AI complements human creativity, rather than replacing it.
The most effective writing will always have that human touch—the unique perspectives, emotional resonance and genuine voice that comes from lived experience. AI can help us brainstorm, organise ideas and even polish our prose like it does here at Conturae. But the heart of good writing? That's still a human thing.
The next time you're reading an article that's peppered with "paradigm shifts" and "leveraging synergies," take a moment to consider: are you reading the words of a real person, or just a really impressive language model? And more importantly, does it actually say anything worth reading?
Remember that good writing isn't about impressing people with big words or formal structures. It's connecting, informing and maybe even entertaining. So whether you're writing yourself or working with AI tools, keep it real in every sense of the word.
Want real writing from actual humans who use AI to make their processes smarter? Here at Conturae, we create content that pops for brands so they can strike a chord with their audience.