Overview

‍The business owner came to us with a well-rounded marketing strategy, however, she didn’t have the time or confidence to write a lengthy guide piece to utilise and send to her clients. The plan was to showcase how they could integrate quality content into their business strategy - and how by doing this effectively - they would skyrocket their online visibility, which would ultimately result in an uplift in conversions to bookings.

Our work

‍Armed with plenty of information from the customer about the short-term rental industry and paired with an expert writer with knowledge of this sector, a long-form guide piece was created offering unrivalled expertise in how to create a winning content strategy in the UK tourism and short-term rental market. This in-depth guide covered all the basics for an entry-level marketer; from offering a breakdown of how to define content goals to how a business can identify its target audience and draft copy to resonate with that audience, this piece was a comprehensive and extremely useful ‘how-to’.

We also made sure the customer knew how to break down and repurpose the content and pull out sections of this guide to generate ‘bite-sized’ snippets that could be published on social media platforms.